Netflix, Prime Video & Disney+ Ratings Analysis
In the week of November 24–30, 2025, top digital platforms TV Shows witnessed strong viewership trends in both TV shows and movies. On Netflix Turkey, Stranger Things returned as the most-watched series in the TV category with its highly anticipated fifth and final season.
Despite its short run, Gupi, which has led the charts for three consecutive weeks, dropped to second place. The premiere of Stranger Things’ final season also reignited interest in the show’s first season, which climbed back into third place after a long hiatus.
In Netflix’s movie category, the Christmas-themed comedy Jingle Bell Heist (Noel Soygunu) debuted at the top of the charts, while another festive release, Champagne Problems (Şampanya Yüzünden), rose one spot to second place in its second week.
The critically acclaimed Netflix original Frankenstein finished the week in third place. Globally, Stranger Things’ final season set a record-breaking 284 million hours watched, becoming the top streaming series worldwide. Jingle Bell Heist also made a strong global debut with 30.9 million hours viewed.
On Prime Video, the TV category rankings remained unchanged for the third consecutive week. The Wednesday night series Eşref Rüya, which also airs on Kanal D, continued its leadership streak. The Tuesday-to-Sunday shifted series Bahar closely followed in second place, while the original Prime Video series Maxton Hall concluded the week in third.
Top Digital Platform TV Shows & Movies
In Prime Video’s movie category, the original feature starring Hande Erçel and Metin Akdülger, İki Dünya Bir Dilek, maintained its first-place position in its second week. Jordan Harper’s award-winning novel adapt She Rides Shotgun (Polly McClusky’nin Zor Eğitimi) rose to second, while the platform’s original film Playdate (Oyun Buluşması) slipped one spot to third.
Disney+ TV rankings also remain stable, with the original series Sekizinci Aile holding the top position in its second week. Now TV’s Saturday series Ben Leman was a close second, and the Sunday night series Sahtekarlar finished third.
In Disney+’s movie category, the sequel Zootropolis: Hayvanlar Şehri (Zootopia 2) topped the charts following its theatrical release, attracting 145,000 cinema viewers. The film Thunderbolts made its platform debut at second, while Shrek, one of the all-time most-watched animated films, round out the top three.
Weekly Digital Trends Analysis: TV Shows and Movies
Top Digital Platform As streaming platforms continue to dominate global entertainment, analyzing weekly trends offers invaluable insights into viewer behavior, content strategy, and market dynamics.
1. Netflix Turkey: Stranger Things’ Cultural Impact
The fifth season of Stranger Things is not just a series finale—it’s a cultural phenomenon. The final season’s record-breaking viewership (284 million hours globally) highlight Netflix’s ability to leverage nostalgia while driving new audience engagement. The simultaneous resurgence of Season 1 emphasizes the power of binge-friendly storytelling and cross-generational appeal.
Key Insights:
- High-impact finales boost entire series catalog performance
- Viewers revisit earlier seasons when new content drops
- Data-driven recommendations amplify content discovery
Learn more about Netflix global analytics
2. Prime Video: Stability and Niche Engagement
Unlike Netflix, Prime Video’s top series—Eşref Rüya—maintain a steady leadership streak, suggest strong niche audience loyalty. This illustrate that consistent schedule and cross-platform airing (like Kanal D) still play a critical role in retain viewers.
Observations:
- Multi-platform airing strengthens audience retention
- Prime Video’s original series strategy emphasizes serialized storytelling
- Audience growth can occur without frequent top-ranking changes
3. Disney+: Original Series Domination
Disney+ continues to benefit from its original series strategy, with Sekizinci Aile holding the top TV position. Stable in rankings indicates that original IP couple with strong marketing sustains viewership.
Takeaways:
- Original series form the backbone of subscriber retention
- Theatrical releases can drive streaming launches
- Franchise familiarity (Shrek) maintains long-term audience engagement
4. Global Insights and Long-Tail Patterns
Several patterns emerge across platforms:
- Season finales and franchise films dominate attention
- Short-lived content can create spikes in viewership
- International appeal is critical: global streaming hours show strong cross-border engagement
These insights align with evolving global trends in streaming behavior, binge-watching patterns, and content lifecycle management.
Implications for Creators and Platforms
- For Content Creators: Strong finales and brand legacy titles drive viewership, making strategic investment in IP franchises vital.
- For Platforms: Sustaining weekly engagement requires a combination of originals, licensed hits, and multi-platform synchronization.
- For Advertisers & Marketers: Timed campaigns around season premieres or theatrical releases capture peak audience attention.
Conclusion: Viewing Trends Reflect Changing Consumption Patterns
The week of Nov 24–30, 2025 demonstrates how streaming platforms strategically balance originals, franchise hits, and seasonal content to dominate viewer attention. Netflix’s Stranger Things final season is a testament to narrative power, similarly, Jingle Bell Heist, Zootopia 2, and Prime Video originals reflect platform-specific strategy.
Understanding weekly rankings provides invaluable insights into the future of digital entertainment, audience preferences, and platform growth strategies, reaffirming that global streaming remains dynamic, competitive, and content-driven.
